Meet Our Staff & Board

WSMA Staff

Lisa Smith

Executive Director

A longtime microenterprise advocate and co-founder of Enterprise for Equity, an Olympia-based MDO, Lisa Smith has been working to strengthen entrepreneurs with limited incomes since 1999. She has a wide spectrum of experience with business, academic, legislative, environmental, tribal and non-profit interests. 

Her work and advocacy have helped hundreds of microenterprises launch and grow and many dozens scale up and blossom to become leaders in their communities and make significant contributions to their local business economies. 

She has a special interest in the potential for microenterprise to boost Washington’s economy, especially through green enterprise, rural and tribal communities, and other marginalized populations.

Smith’s research and writing has appeared in Consumer Reports, Scholastic Magazine, and the American Journal of Public Health.


WSMA Board of Directors

Janice Fejarang

Secretary & Vice President, Vice President Commercial Officer/Relationship Manager, Foundation Bank

Janice Fejarang worked as a micro-business banker with a major national bank for three years, has experience in marketing, sales, banking, and management.

She holds a B.A. in Business Administration and Leadership from the University of Puget Sound and has extensive training in communications and concepts at an organizational level.

Fejarang’s strong history in sales and business development includes excellent evaluation skills, financial data review, and financial services structure.

She has experience with international accounts and various cultural groups, with a strong background in management both as a leader and operationally. She has served on a variety of community boards.


David Gilbreath

Treasurer, Yakima Asset Building Coalition

David Gilbreath co-founded the Yakima Asset Building Coalition and served as chair for more than four years. He continues to serve as an active member.

He was the President and CEO of Consumer Credit Counseling Service of Yakima Valley from 2007 to 2011. Before moving back to Yakima in 2006, Gilbreath had a full military career, attaining the rank of Colonel in the United States Air Force. He also served the Central Peninsula Hospital in Kenai, Alaska for four years as President and CEO.


Jim Keogh

Economic Analyst, Washington State Office of the Insurance Commissioner

Jim Keogh had a 20 year career in the Economic Development Division of the state’s Department of Community Trade and Economic Development. He is currently the economic analyst in the policy division of the Office of the Insurance Commissioner.

Keogh’s experience includes eight years as a managing director in the Grants and Loans Services Unit and 12 years serving either as the Business Retention and Expansion specialist for the state or as manager of the Employer Ownership Program.

Jim was one of the first in his department to gain certification as a Certified Economic Development Professional (IEDC). He also holds a National Development Council certification as an Economic Development Finance Professional.

Prior to his work with the state, Keogh spent seven years as a manager at Group Health Cooperative and five years in neighborhood development.